If you want to create some buzz for your brand, gather industry experts around a specific subject and moderate what they have to share. Conferences and events is always a good way to go about it but not every business can afford organizing it.
What every business can afford is utilizing online tools such as blogs, social media, teleseminars to gather and showcase smarts in their industry.
Today I’ll share with you how I used blog posts and social media to create a little bit of buzz and drive traffic.
The strategy is very simple – present insights of industry experts or featured guests in a blog post format. This type of blog post is called a roundup.
Business networking has never been easier. Social media has changed the way we meet, get to know, connect and stay in touch with other people.
But it also can be overwhelming for business owners. Facebook, LinkedIn, Twitter, Google Plus, Instagram and many other platforms out there – how to keep up if technologies evolve so fast?
I’d like you to remember one thing: while technologies evolve fast, human nature stays the same. Always keep in mind a fundamental principle of human nature: we do business with those we know, like and trust.
No matter what business you are in, you are still in the people business.
We all have 24 hours in a day and 7 days in a week. Yet some people are able to accomplish a great deal within this time frame while others can barely keep up with their “to-do” list.
Apparently, working more hours doesn’t lead to having more stuff done.
Your productivity depends on how organized you are, how energized you are and how much support you have.
Public speaking helps you build credibility.
It’s one of the best ways to spread your message and position yourself (or your company) as a trusted leader.
As you step on the podium, people start seeing you as a credible source of information because they already trust event organizers in their decision to choose who has the right to be up there.
And obviously the bigger an audience is, the more prestigious an event is – the higher people tend to think about featured speakers.
We glorify folks on the stage. We glorify folks on the big stage even more.
That’s why so many entrepreneurs and CEOs these days are happy to speak publicly even for free. It raises company’s brand and builds up a leadership profile.
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